PENGARUH NILAI
Sari
Jumlah sampel 200 orang dan hasil analisis menunjukan konsistensi teoritis TAM dalam riset berbasis online dan riset keperilakuan. Selain itu, keberagaman faktor pembentuk sikap juga dibuktikan dari hasil penelitian ini, termasuk juga keterkaitan antara sikap – niat dalam riset keperilakuan.
Kata kunci: TAM, hedonis, online
Referensi
Al-maghrabi, T., Dennis, C., Halliday, S.V., dan Ali, A.B. 2011. Determinants of customer continuance intention of online shopping. International Journal of Business Science and Applied Management. 6 (1): 41-65.
Bigne´-Alcan’iz, E., Ruiz-Mafe’, C., Alda´s-Manzano, J., dan Sanz-Blas, S. 2008. Influence of online shopping information dependency and innovativeness on internet shopping adoption. Online Information Review. 32 (5): 648-667.
Chu, J., Arce-Urriza, M., Cebollada-Calvo, J.J., dan Chintagunta, P.K. 2010. An empirical analysis of shopping behavior across online and offline channels for grocery products: The moderating effects of household and product characteristics. Journal of Interactive Marketing. 24: 251-268.
Demangeot, C. dan Broderick, A.J. 2007. Conceptualising consumer behaviour in online shopping environments. International Journal of Retail & Distribution Management. 35 (11): 878-894.
Dennis, C., Morgan, A., Wright, L.T., dan Jayawardhena, C. 2010. The influences of social e-shopping in enhancing young women’s online shopping behaviour. Journal of Customer Behaviour. 9 (2): 151-174.
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